Holly Cooper
Master Brand Strategist & Corporate Partnership ConsultantMake it Make Sense!
Hi, I’m Holly!
I believe marketing is not just about visibility — it’s about impact. Passionate about helping organizations align their mission with growth, build authentic partnerships, and deliver campaigns that drive both business success and community value.
My Story
Holly Cooper is part architect, part storyteller, and part business strategist, bringing together creativity and commercial insight to solve complex strategic challenges. An award-winning executive in marketing, strategic partnerships, and public relations, Holly has dedicated her career to purpose-driven organizations.
Holly is a seasoned marketing executive and purpose-driven brand strategist with a track record of leadership in building iconic brands, forging transformative partnerships, and driving measurable business and social impact. Her career spans across nonprofit, healthcare, arts & culture, sports, entertainment, and financial sectors — unified by a passion for elevating brands and helping organizations tell their most compelling stories.
Holly has led high-performing teams and multi-million-dollar marketing initiatives for mission-driven organizations and Fortune 500 brands alike. Her core strengths include brand strategy, corporate sponsorships, CSR, public relations, executive communications, and strategic partnerships.
Notable highlights include:
- Driving award-winning national campaigns — 13 Telly Awards
- In 2024 was named as the 50 Top Women Business Leaders in Tennessee “Women We Admire” magazine
- Forging corporate alliances with the NBA, NFL, Target, Amazon, FedEx, and Denny’s
- Securing national media placements in Forbes, CNN, ESPN, and The New York Times
- Leading partnerships with HBCUs, and global media to advance financial and racial equity
- Managing more than $40M in marketing budgets over her career by aligning strategy with mission-focused outcomes
- Founder of “Peaceful Transitions Concierge” to provide families facing hard decisions about loved ones’ transition to senior living facilities, downsizing the homes, donation options, and partnering with non-profits to bless families less fortunate.
Work-life balance is important. In Holly’s free time, she loves to travel, scuba dive, swim and spend quality time and walk in the Greentrees community of Memphis with her fur-baby Joy.
My Values & Beliefs
Loyalty
“Loyalty is the foundation of long-lasting relationships. It’s about commitment! Whether to my customers, teammates, employer, or business partners. I stand by those who trust in me and honor my promises. Loyalty means being there through both the good and the challenging times, creating a sense of trust that leads to mutual success. In everything I do, prioritizing loyalty, I strongly believe, is the key to building sustainable and meaningful connections.”
Why it matters:
- Loyalty drives repeat business, retention, and trust.
- It encourages employees to stay engaged and dedicated to the company’s mission.
- It signals reliability, which is a critical factor for customers, employers, teammates, and business partners.
Transparency
“Transparency is at the heart of my consulting firm. I believe in open communication, honesty, and clarity in everything I do. Whether it’s about products, business decisions, or interactions, I’m committed to sharing information clearly and without hidden agendas. By fostering transparency, I create an environment of trust and accountability, where everyone, including the employees, customers, and stakeholders, can make informed decisions and collaborate effectively.”
Why it matters:
- Transparency builds trust and eliminates ambiguity, especially in times of uncertainty.
- It empowers customers and employees to make decisions based on reliable information.
- It reflects integrity and ethical business practices.
Faith
Faith is the belief that every challenge presents an opportunity for growth. It’s about having confidence in the vision, team members, and the ability to create positive change. Whether it’s faith in the product, the mission, or colleagues, it provides the strength to persevere and innovate. Faith encourages people to take bold steps, even when the path ahead is unclear, because one must trust that we are all working toward something meaningful.”
Why it matters:
- Faith drives resilience, especially in a fast-changing or uncertain environment.
- It encourages innovation and taking calculated risks that lead to breakthroughs.
- It nurtures confidence in both leadership and team members, creating a cohesive and motivated workforce.
Board & Community Leadership:
University of Memphis – Benjamin Hooks Institute for Social Change, Executive Board Member
National Civil Rights Museum, MLK 50th Anniversary Volunteer
Habitat for Humanity – South Carolina York County, Board of Directors
South Carolina York County Chamber of Commerce, Rock Hill Area, Board Member
South Carolina State Legislature, Candidate
Delta Sigma Theta Sorority, Incorporated
Education & Credentials:
Executive, Master of Business Administration – McColl School of Business – Queens University of Charlotte
Bachelor of Administration, Communications – Minor in Public Relations – State University College at Buffalo
Honors & Awards:
Women We Admire – The Top 50 Women Leaders of Tennessee for 2024 – Women We Admire
The Network Business Journal Magazine (NYC), “40 Under Forty” Achievers
McColl School of Business, Entrepreneur Competition Winner