My Expertise
Brand Strategy & Advertising, Public Relations & Creative Storytelling, Special Event Planning, Sponsorship Negotiations & Corporate PartnershipsFreelance Team Specialties:
📣 Social Media Campaigns
Strategy, content creation, ad management, and analytics to grow your brand across all platforms.
🎨 Graphic Design
Branding, promotional materials, digital/print design, and custom visuals tailored to your identity.
💻 Website Development
Modern, responsive websites built with clean UI/UX, optimized performance, and seamless functionality.
🎬 Video Production
Full-service production, including scripting, filming, editing, motion graphics, and post-production.
📺 TV Commercials
Concept development, high-quality production, and broadcast-ready commercials for maximum reach.
Brand Strategy/Advertising
Designed and executed a digital influencer strategy, driving +40% engagement with HOPE’s Transformational Deposits initiative.
Earned 13 Telly Awards for ‘Hope Makes it Happen’ integrated marketing campaign, which increased brand recognition and new member acquisitions by 63% in 24 months.
Led major accounts within the automotive and retail industries.
Managed a $15 million advertising budget for General Motors Yukon Denali and Envoy trucks and Denny’s Restaurant for television, radio, print, and direct mail campaigns.
Executive producer and Creator of the inaugural Distinguished Service Award televised broadcast on PBS/WKNO, securing $150K+ in sponsorship revenue while deepening community and corporate engagement through high-visibility campaigns.
Public Relations & Creative Storytelling
As a communications professional, I view public relations as the strategic art of building authentic connections between an organization and its audiences. My work focuses on creating trust and credibility through thoughtful messaging, strong media relationships, and consistent brand storytelling.
For me, PR isn’t just about visibility — it’s about shaping perception, fostering understanding, and building lasting relationships that align with an organization’s values and goals.
Creative Storytelling
I believe creative storytelling is what transforms information into inspiration. By blending strategy with imagination, I craft narratives that resonate emotionally and communicate a clear purpose. Whether it’s through written content, campaigns, or digital media, I aim to tell stories that feel human, authentic, and memorable.
Through strategic storytelling and public relations, I’ve secured featured stories with Associated Press, USA Today, Forbes, CNN, Inside NBA on TNT, ABC Primetime, Black Enterprise, Essence, Yahoo Finance, The Hill, The Grio, Business Journals, The Chavis Chronicles – PBS, Credit Union Today, Philanthropy News Digest, Nonprofit Quarterly, NPR, local and regional media outlets.
Special Event Planning
Managed the grand opening of 4 Goodwill Industries Retail Stores in Charlotte, NC, resulting in a record-breaking sales year.
Organized Hope Enterprise Corporation Economic Mobility Forum with national thought leaders.
Managed the grand openings for the Harvey B. Gant Center for Africa American Art + Culture and The Mint Museum of the Arts in Charlotte, NC
Managed a 10-city tour for “Can Courvoisier?” featuring celebrities and contestants. Served as the Chaperone to tour the Courvoisier Château in France with the contest winners.
Management of special events includes:
Identify and Negotiate Venue and Vendors
Develop and pitch sponsorship packages
Secure in-kind donation partners
Design and Distribution of Invitations
Recommend and Keynote Speaker and program participants
Design centerpieces and program
Hire and manage photographers and videographers with a shot list
Manage table seating
Sponsorship Negotiations Corporate Partnerships
Identified and negotiated sponsorship opportunities for Denny’s to support the NAACP Image Awards, The Stellar Awards, and The Tom Joyner Foundation.
Sports Partnerships & Thought Leadership: Forged national partnerships with 15 HBCUs and 25 Tier 1 media outlets, elevating HOPE’s mission and position in racial and economic justice conversations.
Secured and managed partnerships with Shelby County Schools, Vitalant Blood Services, International Paper, Memphis Grizzlies, University of Memphis football and basketball programs, and the Memphis Redbirds baseball team.
Strategic Partnerships & Corporate Alliances: Forged high-impact partnerships and led public relations initiatives across the sports and entertainment vertical, managing national activations with the NBA, NFL, FedEx, Domino’s, Best Buy, Amazon, and other major brands in collaboration with national media outlets.
My Approach
Every client and project begins with a clear set of objectives and measurable goals. As a Strategic Architect, my first step is to conduct a complimentary consultation designed to uncover the full picture, understanding the client’s needs, the company’s history, current challenges, and the desired impact of the project. This initial conversation sets the foundation for a partnership built on clarity, trust, and strategic alignment.
Following the consultation, I develop a customized project framework tailored to the client’s vision and desired outcomes. Each engagement includes clearly defined Key Performance Indicators (KPIs), a realistic timeline, and specific deliverables that ensure every milestone contributes directly to the overall goal.
My approach emphasizes collaboration, accountability, and measurable success. By aligning strategic objectives with actionable steps, every project is positioned not only to achieve its goals but to create lasting, meaningful impact for the client and their audience.
